We try to establish close relationships with our clients based on our compliance with the standards of quality and on building confidence as a business principle.
The perception survey carried out last year, from the point of view of the client, where an organization that focuses on providing the best quality products and services, demonstrated by complying with international standards. Furthermore, continuous communication and environmental and social management to compensate the impact of our operations are also highlighted.
In terms of client retention, we are always trying to improve our value proposition by offering a more stable supply during the year and the differential and consistent quality, with sustainable social, work, and environmental approach.
With respect to the process to evaluate the way to maintain and improve our current clients and products, we are in constant communication with the clients, interacting over the phone, virtual conferences, emails, and personal visits to the market, and the clients visiting our farms, receiving feedback about the opportunities for improvement or recognizing our work and services to them. We have strong trust relationships with our current clients and this enables us to interact with them all the time.
In addition, we have regular reviews of the results about the quality of our fruit so we can check compliance with the specifications we have agreed for the product. These quality and trend measurements are carried out on the quality of the fruit that we measured at the origin, the quality assessments, not by the clients at their destination, and the claims or monetary discounts granted for quality reasons. All this information tells us not only how our clients perceive our product but also how we can be proactive and react promptly, with decisions that help us ensure that we meet our commitments and correct any problems and act on the opportunities for improvement.